06

Discord

2024

During my time at Discord, I was able to find opportunities for my team to bring delightful moments of animation into the product experience. Prior to my joining, Discord had almost no in-product animation. After developing motion guidelines that defined our approach, we collaborated with product design and engineering teams on all in-product motion needs from loading animations to new playful features.

Thumbnail illustration by Fiona Tran

Client:

Discord

Date:

2024

Role:

Creative Direction

Creative Direction

Product Design

Product Design

Animation

Animation

App Icons

For Discord's 2024–2025 product redesign, we brought motion into the app's core experience to help guide user interaction and add provide moments of delight. My team and I animated over 30 core icons, working closely with engineering to get them shipped without causing a hit to performance.

Animation by Justin Lemmon and Vincenzo Lodigiani

Super Reactions

I partnered with Discord's product team to build Super Reactions: limited, over-the-top reactions for messages that deserve extra hype. I led the initial creative vision for the reactions and helped define the feature's scope. I then directed a team of artists that animated the reactions and oversaw all marketing creative development for the feature launch campaign.

Voice Channel Reactions

Voice Channel Reactions give Discord users a way to interact during calls without speaking over each other. When a user selects an emoji, it animates across their profile card using one of about 40 randomized variations. I worked with product to test and lock in the approach, teamed up with engineering to get the emoji animation logic running smoothly, and handled all the lottie animation work myself.


Nitro Tutorial

When Discord lauched a new Nitro subscriber tutorial, we wanted to draw attention to the experience while welcoming users to Nitro with a bang. The clear solution was Nitro Wumpus doing a sick barrel roll. I collaborated with product design on the concept and owned the moments design, animation, and implementation.