For Discord's annual winter celebration and charity-drive, Snowsgiving, we wanted to do something bigger than ever. The product and community teams planned a massive week long celebration and my team needed to create a compelling campaign, centered around single hero asset, to get our users excited. After developing our campaign creative internally, we worked with a host of amazing artists and stop-motion director Chris Hopewell to bring a timeless animation about the transformative power of belonging to life.

I led this scrappy production from creative brief through final delivery. This campaign went out across Discord's social channels and in-product marketing surfaces. We created concept, script, and storyboards in house before bringing on Jackknife films as our production partner.