ComfyUI is a unique tool within the AI space and they needed a new identity and messaging that fully conveyed what's possible with their product and where the company is headed.

I led a reevaluation of their brand identity from top to bottom that started with refocusing all messaging toward creative professional and enterprise audiences.

After finalizing new messaging and positioning, we worked with buck to develop Comfy's first comprehensive brand system. I then put in place systems and talent that would elevate creative execution across all surfaces.