ComfyUI is a unique tool within the AI space that allows users to build flexible node based systems for generating and modifying visual media. The level of control available enables artists to build the kid of AI tools that they actually want. I partnered with their team to develop new messaging and a visual identity that fully conveyed what's possible with their product and where the company is headed.

I led a reevaluation of their brand identity from top to bottom that started with refocusing all messaging toward creative professional and enterprise audiences.

After finalizing new messaging and positioning, I brought on the team at Buck to develop Comfy's first comprehensive brand system. I then put in place systems and talent that would elevate creative execution across all surfaces.