In 2025 I joined the team at Wand to lead the launch of a brand new game modding product. Wand is a desktop app that let's players customize difficulty, get in-game guidance, explore interactive maps, and have more fun in their favorite single-player PC games. Overall Wand makes gaming more accessible, especially for older gamers and those with disabilities.

I developed brand messaging and led audience research that served as a jumping off point for developing the visual identity. I brought in the team at Porto Rocha to develop a comprehensive ID for the core brand system as well as Wand's subscription product, Wand Pro.

Very proud of the unique tone and position that we achieved with the brand and how it has resonated with their unique audience.